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Campaign gallery

Campaign gallery

In Autumn 1993, the Central Japan Railway Company started this campaign ahead of the 1,200th anniversary of Heian Sento (the transfer of Japan's capital to Kyoto). The campaign has released posters with Kyoto landmarks in each season. Here are some of the posters that we selected to share with you in reverse chronological order.

CM collection

2022

Autumn

Surely there are many this year who will say, “I couldn’t wait for autumn.”
That’s how autumn should be.

One could go on forever about autumn in Kyoto. Indeed, it is in this city with its 1,200-year history where the emergence of the autumn leaves brings so many stories with them. For example, Takao and Toganoo are located less than an hour northwest of the Kyoto city center by bus, and offer a beautiful scenic contrast with the deep greenery of Kitayama cedars and clear streams. You may notice the Japanese design of turning nature into a single painting, or, in the presence of the diverse and magnificent natural environment, you may be touched by anecdotes of the great genius Kukai. You are sure to find “autumn leaves” that feel close to your heart this year. Photo: Jingo-ji Temple/Umegahata Takao-cho, Ukyo-ku/ Take JR bus bound for “Takao/Toganoo/Shuzan” or “Takao/Toganoo” from Kyoto Station and get off at Takao bus stop.

Photographed in November 2019. The image has been processed for advertisement.